Flirtomatic are recruiting a CRM Manager for the UK team to be located at the Soho, London office. The position is a superb opportunity for a responsive, dynamic CRM executive looking to move forward in their career within one of the Europe’s leading mobile community services. Please see the job spec below and forward CV and covering email to Mel - melissa@flirtomatic.com.
POSITION
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CRM Manager
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REPORTS TO
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Head of Sales & Marketing
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DEPARTMENT
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Sales & Marketing
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DATE
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5th June 2009
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The role encompasses, but is not limited to
Managing the communications within a web and mobile social network to build the community through user retention and conversion to paying customers who buy premium services.
The management of CRM campaigns utilising internal and external messaging tool, budgeting, forecasting and planning of campaigns
Provide weekly plans and effectiveness reports to dept Head
Management of the CRM tools
Assist the Head of Dept in maintaining CRM and marketing procedures inline with the company strategies.
POSITION ACCOUNTABILITIES
Ø Become recognized within the company as an expert on the 1:1 marketing space, as well as Flirtomatics internal communication, SMS and email marketing practice.
Ø Manage and continually optimize the creation and execution of all strategic and tactical elements of a portfolio of database marketing campaigns. This includes setting creative direction for in-house and external campaigns, including campaign objectives, messaging, promotions and seasonal themes
Ø Create and lead development of ongoing communications targeted toward multiple key segments within the Flirtomatic customer base
Ø Design and implement CRM strategies to achieve the goals of Customer Lifecycle Management and Premium Revenue services
Ø Work collaboratively with various internal teams to identify and implement new marketing programmes based on development of commercial opportunities and premium services
Ø Under the Head of Sales & Marketing’s direction, represent the commercial business objectives of the UK and international services
Ø Act as primary team representative to these various internal “clients” who rely on CRM marketing to advance their business needs
Ø Continually develop, measure, and optimize campaigns using internal tools. This position will assume direct ROI responsibility for premium services within Flirtomatic will be expected to maximize profitability of these programs over time.
Ø If appropriate and agreed with the Head of Dept but into place new tools to develop, measure,
Ø Manage internal and external resources to ensure that campaigns are executed accurately, effectively, and within budget.
Ø Work collaboratively with departments and individuals to identify database marketing opportunities to more effectively reach consumers in various high value segments.
EDUCATION / QUALIFICATIONS
Ø Degree level qualification
KNOWLEDGE / SKILLS / EXPERIENCE
Ø Two/Three years experience in a digital media CRM role
Ø Telecoms, and particularly mobile experience ideal
Ø Experience with more than one CRM tool an advantage
PERSONAL QUALITIES
Ø Self-motivated and ability to achieve deadlines and work independently
Ø Solid communication skills and team-working capability
Ø Ability to work with all cross company departments to achieve common goals
Ø Positive and logical approach together with willingness to learn
Ø Enthusiastic and fun to work with