We’ve been sponsoring Miss GB. Quite an experiment for us as we’ve stuck to mobile acquisition ruthlessly for two years now. Some press coverage though nothing too impactful on consumers but….
Seems to be working well for our users: 3,000 of them signed up, either as judges (all men) or as contestants (all women). We also saw a direct rise in activity across the board – more messages, more gifts, more rating. One top girl received more than 3000 gifts and another 22,000 messages. Gifting itself went up by 25%, Look At Me by 11%. It’s proved again that feeding content and fun into a community like ours really drives success.
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