Initial US stats and operator relations appointment

We’re encouraged by some of the initial patterns we’ve been seeing since our US launch in earlier this year.  In addition, we’re really pleased to announce that we have  appointed Gary Cohen to cultivate the growth of the service in the US and establish Flirtomatic with US operators.

In February Flirtomatic began to be promoted on mobiles in the US and since then, numbers have been growing strongly from an initial test marketing push, giving clear evidence that demand is there. Users in the US are logging into the service daily over five times and sending 26 messages. Both stats are surprisingly similar to the UK user stats (given the early stage of the service there and overall user numbers). Anecdotally, it turns out that people in the US love flirting with Brits and vice versa, which is delivering critical mass earlier than expected. Also so far, 36% of US users are enjoying Flirtomatic on an iPhone, which is hardly surprising, given the handset’s success in the US.

As part of our push forward, we are aiming to build long-term, profitable relationships with US operators. Gary has spent 14 years of his career with US Mobile Network Operators, including US West Cellular (now Verizon Wireless) and AT&T Mobility, building high performance sales teams, opening new markets and innovative channels of distribution.

We say: It’s fantastic to have someone of Gary’s calibre as part of the team. His appointment serves as a statement of our intentions for the US and with his help, our strategy to attract network operators as we have successfully done here in the UK.

Gary says: “Flirtomatic has built a fantastic business in the UK that offers a secure, safe and reliable service to customers and operators alike.  My goal is to take the message out to US operators and build the US side of the business.”