Flirtwords launched

So today we’ve launched Flirtwords. Basically, this is a premium service built on the back of Profile Search (which we launched in May and allows users to search all profiles by keyword for free – and will go on being free). We now allow users to buy a keyword for a day – exclusively. Effectively you “own” or “sponsor” whatever word you want – literally “be blonde for a day”. When search results are returned to anyone searching on that word, you get to be at the top of the list. Pricing is demand driven, so in theory the most popular words should rise in price over time, and less popular ones get cheaper. It’s going to be very interesting to watch.

We’ve also added quite a lot of value for the user by linking this to our ad inventory: when you buy a word you get ad banners saying “Jim IS Manchester”.

This is currently only on mobile: we’ll add it to web later in the summer when we intend to make some bigger web changes anyway so it’s more efficient to wait till then….