We’re launching in Australia – live as of today.
We’re doing this through ninemsn, Australia’s leading online media company. A very good partner for us.
The agreement will see Flirtomatic initially launched on-deck with major carriers using existing ninemsn content relationships. Ninemsn, with the largest digital sales team in Australia, will also handle all advertising sales, whilst its 5th Finger subsidiary will handle SMS messaging.
Our launch in Australia is the third in the last year beyond the UK. The services in Germany and the US are growing quickly and building momentum both through off deck and on deck marketing. Perhaps unsurprisingly, mobile flirting appears to be a globally understood proposition.
What we say – (Mark Curtis, CEO) “Obviously we’re delighted to be opening up in another new territory and to be approached by an online media giant such as ninemsn, is a great reassurance for us and the work we’ve done so far. We’re looking forward to seeing what kind of virtual gifts partners can come up with to satisfy the Australian market. We naturally want to go a little deeper than the stereotypical koala bears and hats with corks.”
“With the Ashes going to be decided in the next few days, it’s going to be very interesting to see the kind of banter going on between Brit and Aussie flirters”.
What they say – Dean Capobianco, Director of Mobile for ninemsn said: “This is a really exciting launch enabling us to deliver various mobile components for Flirtomatic including mobile advertising, messaging and carrier relationships, to support a fantastic, proven mobile product in a new market”.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.