Gifting

Georg, our v wonderful CRM whizz, has assembled some stats on gifting on Flirtomatic.

Currently Flirtomatic users spend 36% of all their Flirt Points (our Flirtomatic currency) on virtual gifts.

Our best selling gift at present is a virtual Christmas Stocking gift:

- On a good day we will sell roughly 2 000 Stockings
- Each Stocking costs 150 Flirt Points (Almost the equivalent of £0.75 per Christmas Stocking),
- Stocking gifts are filled with goodies and each time a user receives a stocking gift he/she wins a prize!
- The prize could be another virtual gift, extra flirtpoints, supersnogs (Virtual snog), Ego Boost (Which is a 11 out 10 rating) and more…
- All the prizes in the stockings are digital services/images or points.

For Christmas we are selling Christmas Digital Presents:

- Presents are almost exactly the same as a virtual gift but it is gifts within a gift.
- When a user receives a Present he/she will receive a Present gift, followed by other gifts.
- We currently have 3 types of presents for users to choose from at 150, 200 and 400 flirt points,

In the last 30 days we have sold more then 100 000 gifts. We  sell hundreds of digital roses and flowers every single day which may make us the biggest digital (paid for) florist….

For Bonfire (Guy Fawkes) night we held a digital firework show:
- We sold users different types of digital fireworks
- On the 5 November we held a firework display by setting the gifts alight and invited users to log on
- 55 000 people attended (logged in) which most probably make it the biggest firework show in the world.

For Oktoberfest we sold digital beers:

-          Users paid 60 flirt points per beer
-          The more beers they collected grew the size of their ‘beer’
-          We sold 20,000 digital beers over the period of a week

In 2009 we’ve also sold comic gifts such as:

Botox
Chocolate body paint
Vampire Snog
Aspirin
Beer
Ice cubes
99 ice creams

Suggestions welcome!