FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, and ITV today announced the launch of Take Me Out Flirting, a brand new app based on the hit ITV comedy dating show Take Me Out. The free to use app is set to launch across iOS, Android, Blackberry, Ovi, mobile web and web platforms in January 2012 to coincide with the return of the highly-anticipated third series of Take Me Out.
Take Me Out is the provocative, visual and electrifyingly funny dating show where one male contestant attempts to impress 30 women with the aim of securing a date with one of them by the end of the night. The past series of the TV show launched to an audience of 6.3 million and rated number one for young adults across its primetime slot.
The Take Me Out Flirting app, developed by leading multimedia social app developers Handmade Mobile Entertainment, will enable users to set up their own profile and find their ideal dating partner by using the chat, flirt,virtual gifting and virtual currency features within the app. Fans of the show will be able to connect with each other, chat with past and present contestants of the show, as well as have the chance to become a VIP in the virtual resort of ‘Fernandos’. The app can be downloaded from the app stores or accessed on web and mobile web from www.takemeoutflirting.com.
Dominic Burns, SVP Licensing UK, FME said: “We are constantly looking at ways to extend our audience’s experience of our hit entertainment brands and feel that the Take Me Out Flirting app does this perfectly. By working alongside Handmade Mobile Entertainment we have been able to recreate the tongue-in-cheek and flirty nature of the show for the multi-platform market.”
Matthew Dicks, CMO, Handmade Mobile said: “It is with great enthusiasm we have the opportunity to work with Fremantle for the development, monetization and marketing of the Take Me Out Flirting service. The partnership is perfectly timed to execute a best in class app that builds on the reach of the TV broadcast.”
Take Me Out first launched in the UK on ITV1 in January 2010 and has since achieved massive ratings in its primetime Saturday night slot. Local versions of the are produced in 18 countries worldwide including Spain, Germany, China and Australia. The new series premieres on ITV1 on 7th January, 2012.